Latest Google SEO Algorithm – Things to Know

Search engine optimization (SEO) is a funny thing. Some people love it. Others think it’s the bane of the entire internet. A fact is that it not only exists, but can literally make or break a business in the digital age.

Over the past few years, the amount of changes Google has made to their algorithm has been profound, and now that 2015 is going to an end, these changes only increasing in frequency. But this evolution is good. Google wants to reward great content. They want to make searchers happy. And they certainly do not want you using another search engine.

Google SEO Algorithm

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

Google Requirements

Quality content. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Easy access. Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Make sure that other sites link to yours. Links help Google’s crawlers find your site and can give your site greater visibility in search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Keep in mind that Google algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Only natural links are useful for the indexing and ranking of your site.

Google Punishment

A Google punishment also known as Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

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Most Beneficial Black Hat SEO Techniques. Are They Worth the Risk?

What Is SEO?

SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.

As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

What is Black Hat SEO?

Black hat SEO techniques, encapsulated by spamdexing, entail manipulating how search engines perceive the relevance of a webpage in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.

Black hat SEO has a negative reputation, and rightly so: It’s a shady set of deceptive practices that degrade the user experience and are adopted mostly to make a quick buck. To keep a business legitimate and afloat on the Web, avoid black hat SEO techniques and embrace white hat SEO techniques.

Black Hat SEO Techniques That Shouldn’t Be Used

Unrelated keywords. Do not add irrelevant keywords to the copy for extra page hits.

Keyword stacking and keyword stuffing. Do not repeat keywords to the extent that it reads like gibberish in a sentence or image.

Tiny text, hidden text, and hidden links. Do not put illegible text at the bottom of the page, make the text the same color as the background, or format text or images that are visually undetectable as links.

Cloaking. Do not present search engines with one set of content and site visitors with another – tricking visitors from search engines into experiencing a page of substantially different content.

Duplicate content or mirror site. Do not copy a substantial amount of content from another website, with or without permission.

Spam blogs. Do not blog using a software that generates garbled text with keyword phrases for the sole purpose of getting visitors to click on ads.

Referrer Spam. Do not advertise a website by making repeated requests using a fake referrer URL to websites that publicize referrer statistics.

Risk of Black Hat SEO

Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.


Shady techniques should be avoided. If ethics alone aren’t a deterrent – performing black hat SEO can lead to a damaged reputation, getting websites banned from search engines, and even lawsuits for copyright infringement.

There are plenty of ways to legitimately improve website visibility in the search engine result pages. It may take time for a webpage or website to become popular, but it’s a process that has a better chance of surviving in the long-term. Remember that the goal is to provide a service to visitors. Once you do that, with white hat SEO, the rest will follow.

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YouTube SEO

How to Optimize Your YouTube Videos for SEO?

In this post, I want to share some tips on how to make SEO optimized YouTube videos within the entire YouTube community that helps increasing your visibility within the certain search engine as well as enchasing your video’s visibility within Google search results.

First and Foremost, Create Great Content!

If you have interesting and unique content that can help answer a question, solve a problem, educate, entertain or create emotions so that people are more interested in watching the entire video.

When Creating Your Video Content, Keep These Simple Tips in Mind:

A view only counts if a certain percentage of the video has been watched.

Keep video’s short – under 3 minutes ideally or long enough to get the point across (average watch length of a single internet video is 2.7 min.)

Also, keep the high quality of your video, sound and script/wording.

Don’t expect your video to go viral.

Write a Keyword-Rich Description That is Detailed and Informative

Clear out what your video is about and what makes it unique. Keep it simple, yet informative and detailed, also include some keywords into it. Write creative, compelling and informative descriptions about the video. A maximum of 800 words are allowed within the description.

Include Appropriate Keywords in the Title of the Video

YouTube is the 2nd largest search engine in the world. Make sure to include relevant keywords into the title of your video. This will help to get your video content found within other search engines and in front of interested users. Your video’s title should be under 66 characters, to make it easier for Google search to display.

Optimize YouTube Tags Using Relevant Keywords

Tags are helpful because they are used by search engines to position you in organic searches. They are also used by YouTube to associate your videos with others containing similar content.

Transcribe Your Videos

Write a script and upload your transcript, so that YouTube can use it to provide captions within the video.  Captions can be indexed by Google and can maximize the ability for Google to understand what’s on the video, helping to improve the rankings of your videos. This also allows  your video to be available to the hearing impaired or anyone who cannot use sounds on their devices at any given time.


Video annotations is the way to get viewers to engage with your videos and spend more time viewing your content. You can aim to get viewers to watch more videos, by linking to other videos in a series, or link to specific category or product pages on your site to learn more about topics mentioned within the video. They can also help encouraging users to sign up for business services or visit your social media sites. Annotations are suggested to remain on the screen at least for several seconds and you can now link off of YouTube to your site with annotations if your account is verified.

Bottom Line

Apply these tips and once you have more than ten videos in your channel, keep them in a tight themed playlists, that way you will get the most optimized YouTube videos possible for today.

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Main SEO Terms You Should Know Running a Blog

When running any kind of website that can be ecommerce, a blog, an individual site and etc – SEO is important and gains even more beneficial value when days pass. For the beginning, some of you might still not know what it is, so let me give you a quick heads up on this. SEO is an abbreviation for search engine optimization and when you do it right – you page rank results increases and you have more chances to take a place in the very first Google’s page, which is important so that your visitors find you and increase you traffic. So let’s find out more and meet the main terms each should know before starting.


This is a simple link but placed in another website (not yours) that point to your website. Google evaluates that if other websites point to you – your blog is an important and valuable information source.


This is so called algorithm that Google uses. PageRank increases when your website gains links from other sources. So backlinks directly affect your Pagerank. So the more links you have – the bigger your PageRank is.


There are so called nofollow links as well. They are mostly used by website owners and are ment to signal Google that they are not pointing/recommending that website. When Google sees a nofollow link, they simply do not count them when evaluating the pagerank.

Duplicate Content

Duplicate content might appear when a few different domains have the same or very similar content in each of them. The strong suggestion is to not “borrow” content from other sites as Google might penalize you and your blog will appear in the very last pages.

Robots Texts

When Google created algorithm for duplicate content, people created a way to not get caught. Robot texts are the texts when some kind of software creates a text by mixing the words of one text given. So when you upload a text, you can get like a three different (but not logical) texts – this would save up your time spent on writing. However, this doesn’t work in most of the cases anymore. Do not risk.

There are also much more terms that you should know, but let’s leave them for the later blog posts. Let’s leave a trigger, right?

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Google Algorithms – How Do They Affect Your Website?

Google is consistently updating their algorithms that are directly affecting your website’s SEO rates. The latest ones are so called Colossus and Phantom that we will discuss in this blog post. So let’s find out what’s so new about them and what you can actually expect when implementing any kind of your SEO activities.

Phantom has now become Google’s page-level algorithm which means that this update will only penalize individual pages and its content but will not affect anyhow the entire domain.  Because, if you remember the previous Phantom algorithm was pretty much stricter – it affected the whole domain which lasted in losing traffic, decrease of conversions and etc. Well, this is not happening anymore.

Now, let’s concentrate on other new algorithm called Colossus. So far since it is being on the air already it seems that it has brought some benefits and especially for those who have some trustworthy and fresh content on their websites. As you can already assume, this update is all about the freshness of the content so do not keep updating your old content, create something new.

However, it seems that the new updates of Google are not as punishing as we though before, but there are some dropdown that you need to consider before the very Phantom update comes to you.

Firstly, if you are keeping low quality content on your website you should be worried. Those who think that lower quality is better than nothing – will not get any good from it. The first and the most important rule is to keep in mind that no duplicated content is appreciated.

Increasing the user experience of your site is also important. The update will check how fast your website loads, what kind of design you are using, is your website mobile friendly and etc. If you meet all the requirements, you can expect a better rank, if not – a risk of losing it increases.

Other important factors that Phantom update will also check is related to user engagement and relying on user-generated content. Try to keep in mind all of these points while working on your website and its content – this will ensure that your SEO ranks are stable or even increasing.

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Tools to Find the Right Keyword

The latest tendencies are those that any kind of business should now concentrate on their SEO results. If you are more far than in the first Google page – your business are in risk. This is the reason why you should work on this and create an actual plan that will help you to achieve some results. However, you probably know that SEO is all about keywords, so we will review a few tools that will help you to find a right keyword for your business.

Web Analytics

When I say this I mean tools like Google Analytics or HubSpot software that will allow you to find out the terms that generates traffic for your website. This will be a greta foundation that you can use in your SEO campaign.

Google AdWords

This will provide you with a few tools that will help you to do your keyword research and this is a really great start. Using this tool you can insert one or multiple keywords and this app will define the competition between them and if it is really important for you to use them.

Google Insights

Using this tools will also let you to try using multiple keywords that might be filtered in such a characteristics as location, search history or category. After doing so, you will receive the results that will show you how much there is an interest on a certain keyword on the Internet which will let you to count how successfully you might go with that keyword.

Keyword Grader

You can also find this separate tool that HubSpot provides that helps to identify the best keywords for optimizing your site and track the results. By using this you will also see which keyword o the used ones is the most efficient.

Of course, these are only suggestions but the list might be way much wider as well. What kind of software you are using? Please, share your opinion with us.

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SEO vs. Social Network Traffic

While trying to get more traffic into your site there are many options as from  trying to engage your visitors and etc. However, one of the most powerful tools remains to be SEO campaigns and Social Networks. These two options bring way much greater traffic to your site, but requires lots of efforts and time as well. However, as for the beginning, you should concentrate on one activity first so that you can reach the best results possible. For this reason we will review both of the campaigns and will see which one is worth to start with.

SEO is also known as search engine optimization and it will mainly place many relevant ads to your site. Think of that it will be logical that people who click on the ads placed will look for more information by coming to your site. This increases the traffic, right?

However, SEO will be helpful only to increase the traffic but not the quality of your content. The more traffic you generate, the more chances you have to sell your product or service. However, in many cases it might be only a number of visitors who just come to your site and leave it straight away. Even though it will not help you to sell, it might attract some investors and advertisers as the main thing they usually look at is how many visitors your website generates in general.

While talking about the traffic received from social network, you need to notice that it might duplicate. By saying that I mean that the same visitor might be counted as for two ones, if he likes your page and keeps coming. Also, social networks give you the ability to place as many images or audio content you want. This will also generate more traffic and works instead of ads placed in SEO campaign.

Conclusively, the best thing of course would be to implement both of the campaign at once. But if you don’t have enough human resources and things like that – don’t worry. Try implementing one and the another and see what works the best for you.

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Why WordPress Is The Best CMS?

When you are building your website, it is logical that most of you will have to decide on which CMS to use. There is a huge variety of them but you should consider certain things so as to make the right decision. This time let’s review why WordPress is considered to be one of the very best CMS ever. When deciding, make sure you know all the specifications so as you take everything you can from the CMS you will be using.

Standard Features

The first point that I want to take your attentionto is that WordPress now is packed with standard features from menu configuration till media handling and etc. The new versions of WordPress have made the platform evolve into a great CMS for all types of websites.

Learning Curve

Creating the text, uploading images and other activities are simple to do, so the technophobes can use WordPress without feeling intimidated. Also, there will be loads of functionality at your fingertips, so it will be easy to ignore difficult things that will help you to learn even more because WordPress is so simple to use.


Also, there is no need to worry about the looks of your website. WordPress gives variety of options that will give you the ability to change the looks whenever you want to and however you need to. For some themes you might need to pay a little but you will be able to build your own theme – the price might vary till $50.


Also, if you need your website do certain things like block it from comments or to see statistics of your visitors and most popular web pages – WordPress will cover it all.


When you will start using WordPress you will see all the updates keep coming and coming. This is a great thing as your website will be always updated, safe and sound.

Also, while using WordPress you will find other features such as easy SEO, good customer support, low price for setting up WordPress and etc. All of these points make the WordPress platform the best CMS ever.

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Why it is So Difficult to Attract Visitors?

So you have your website, you filled it with content, you are already running a marketing campaign, but you do not have visitors. Wondering why? There could be many reasons why people do not visit your website. So as to answer to why it is so difficult to attract visitors it is becessary to analyze reasons and factors that determine your website’s visitors traffic or the lack of it.

The first reason on why people do not come to your website are competitors. About 80% of internet visitors find websites through search engines. Most of the people use Google search engine so we will concentrate into it as well. Firstly, you should check if you are visible.

In order for Google to see your site, it has to find it (index). You can inform about your new website by yourself in a special Google form or to wait until it finds the search engine robots. If your site is already indexed, it is very likely that the cast of their new site key phrase in the Google search box on the front page of your site will not be seen. Statistically, the first three positions attracts most of the visitors. To get traffic from Google you need to have access to the first three positions so at least in the top ten. The traffic problem may be solved by the search engine optimization.

Another reason, why visitors do not come to your website is not relevant, not interesting or copied content. In previous blog posts we have already talked about the fact that it is very important what kind of information is provided. Originality, completeness and usefulness of the content are cornerstones of visitors to the site maintenance factors. You can be the first position on Google search engine. And our goal is to keep people on your site. If you are creating a website for your company, be sure to analyze competitors’ websites: what information they offer and how they provides it. After analysis it is necessary not to make mistakes, which perhaps were left by the competitors and it is necessary to submit detailed information that is more understandable. Make your site so that it is pleasant to visit it. The main thing at this stage is to keep in mind that you are creating a site not for yourself but for your visitor. Pay attention to the little things, try to imagine yourself on a visitor’s side. The most important thing to grab attention in the first few seconds and if what the visitor see satisfies him, it is very likely that he will be interested.

The third reason why visitors do not come may be the absence of the target user. It is more important for specialized firms providing non-traditional and very unpopular services. If your profile is operating aircraft repair, it is hardly worth expect high volume. Your site will be visited by those, who really needs these services.= and at the vest variant those aviation enthusiasts. In this case referred to a very specific niche is interested in and it is small amount because this may be the cause of low traffic. In this case, one needs to understand that any measures will not help raise the targeted traffic to your site, so you can try to expand the site profile or connect to a larger project.

All the causes should be taken into account. The main factor in determining whether a customer lands on your website is what he sees. If he likes the content and form, the user will stay there. Therefore, recapitulating we can say that it is so hard to attract visitors to the site so that the form and content created at the client and the same developer. You should distance yourself and feel as not the author of website but as a consumer. Then attract people to the site will be much easier.


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SEO Results That Makes it Worth

I know that SEO campaigns are becoming more and more popular. However, have you ever thought of what results it actually brings and why it is really worth to do that. This time, we will review the main results that might be achieved while doing your SEO. It might encourage you to try even more.

404 Error Pages

What does 404 error page tells us? It actually means that page is not found and it might happen because you have changed your URLs over time or removed a few pages when you overhauled your design. The bigger the site is, the more errors you will face. However, SEO might help you. Create a custom 404 page that display a creative image and ;link out to 25 to 50 random internal pages on the website. The more indexed pages you have working Google, the more opportunities you have of getting search traffic.

Start a Fight

A really great thing is also to start a fight of your products. What it means? Try to design vote system for your products so that your customers can evaluate the values of your products. This will actually help to increase the number of internal pages being indexed.

Moving Infographics

You probably know that it is an effective form of content marketing but it is going out of being popular already. However, this doesn’t mean that you will not be able to get more traffic or backlinks, just be more creative. What you can do new about them, is to make them moving or 3D, this will totally generate more views for you.

Skyscraper Technique

Skyscraper Technique is a content marketing for link builders. To leverage it find content that other people have already created that got tons of links. Then copy the concept you have found and make sure what you create is a lot better. Finally reach out to the right people. This will help you to generate more visitors to your site.

Have you ever tried at least one of these techniques? If no, then try them, this should help you to increase your SEO results, which is really important to make your website more visible in the mass of them.

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