We have been talking about SEO and its activities for a long time from now. However what I have realized is that we never made it clear why one should actually implement a SEO campaign. So this time I invite you to review the main advantages that SEO actually gives us if we do care about it. Why one should start SEO campaign and if it is really worth to do so will be answers that I will try to give you this time.
One of the advantages that SEO gives is actually it increases the traffic of your website. If you actually get on the top position of the search engine result pages you are more likely to generate more clicks than ever which will totally increase the traffic of your website. Also, you should concentrate on creating informative and keyword relevant title tags and meta description s that will show up in the result page. In this case you will be able to increase your traffic efficiently.
What is that? It is actually a short version of return on investment. Because SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-commerce site so there are no qualms when it comes to ROI. What you should actually do is to check the statistics every time – find out every aspect of your strategy – increased rankings, traffic and conversions.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your projects and services online. SEO also targets users who are actively searching for products and services like yours, so the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-saving for companies.
Also, since top position rankings result in significant impressions, having your own website in these top positions on the result pages translates to more exposure for your website. Also, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy.
All in all, all these thing mentioned above happens because of your SEO activities. If you will implement your SEO campaign, you can wait until these things will actually appear as results of your website.