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The Main SEO Factors

If we would look at the range of services offered by web hosting sites we would find that each of them is offering SEO optimization service. SEO (search engine optimization) is a web application and search engine optimization. At a time when Internet is very widely spread, a large proportion of users use search engines to find the desired information, product or service. Therefore, it is very important that your website is the first in the search results so as the customer finds your particular site. So, SEO optimization is the web sites and their content tune so that it is being placed in your site and gain more higher position for specific keywords.

It was already mentioned that the website is a company’s business card, which must seem safely and reliably. SEO is a way to show that card. There are many factors that determine the position of your site in search results, starting from the right page programming, ending with the frequency of update information. So we will briefly discuss three key SEO factors that determine your internet project to success.

Keywords are the key factor in your website to be included in the results of a particular topic. User searching for a particular service in the search engine field usually introduces a few key words, he thinks how to best describe what he was looking for. Essential keywords should reflect both the website page header and page addresses so as content. The content of keywords must be optimal. If the keyword is too low it is likely that the site will not be shown. If the content of the website will be loaded with keywords, it will suffer greatly from the quality of the content, the user who founds a patchwork of keywords would like information on the spot and immediately will turn off your site. Not only the optimal choice of keywords is important, but also a good and useful content retention.

First of all, your website content should be interesting, informative and useful. Don’t forget originality as well. Search engines very disapproves plagiarism or repetitive content. Also, your users will consider it negatively as well. With your proposals related articles or descriptions of services is a great medium to insert the desired keywords. Furthermore, interesting, original and constantly updated website content encourages users to return again and again to your site. The internets is full of variety of information, but not every of it is interesting or useful so when the customer finds a quality and professional information he is more likely to trust it.

Search engines robots scans all the content on the Internet by following links. Link network consists all the base of the Internet. The more your website quoted, the more external links to it leads to the more favorably it watching the search engine. However, it should be noted that there is no need to go beyond the limits. False or suspicious links are assumed as negative by search engines. Link leads to the emergence of a number of factors, but the most important of them is good, professional and original content. When a user finds good information he usually shares it with others on their blog or social networks with a link to it. This increases the flow of visitors to your website. It should be noted that the referencing are becoming not quite legitimate character. A lot of people sell links. Artificial link building is assessed negatively by search engines. However it would be very useful to post your website address or a link in other specialized and dedicated website.

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Main Advantages of SEO

We have been talking about SEO and its activities for a long time from now. However what I have realized is that we never made it clear why one should actually implement a SEO campaign. So this time I invite you to review the main advantages that SEO actually gives us if we do care about it. Why one should start SEO campaign and if it is really worth to do so will be answers that I will try to give you this time.

Increased Traffic

One of the advantages that SEO gives is actually it increases the traffic of your website. If you actually get on the top position of the search engine result pages you are more likely to generate more clicks than ever which will totally increase the traffic of your website. Also, you should concentrate on creating informative and keyword relevant title tags and meta description s that will show up in the result page. In this case you will be able to increase your traffic efficiently.

ROI

What is that? It is actually a short version of return on investment. Because SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce  or non-commerce site  so there are no qualms when it comes to ROI. What you should actually do is to check the statistics every time – find out every aspect of your strategy – increased rankings, traffic and conversions.

Cost Effectiveness

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your projects and services online. SEO also targets users who are actively searching for products and services like yours, so the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-saving for companies.

Brand Awareness

Also, since top position rankings result in significant impressions, having your own website in these top positions on the result pages translates to more exposure for your website. Also, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy.

All in all, all these thing mentioned above happens because of your SEO activities. If you will implement your SEO campaign, you can wait until these things will actually appear as results of your website.

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How to Make the Best Keyword List

When you think about SEO it is very important to talk about keywords as well. The thing you should actually do is to make the keywords list that would help you to increase your ranks. However, there are some crucial steps that need to be done and important things that should be thought of while creating your list.

Customer

The first thing that you should do is to look at everything through a customer eyes. What you should also do is to write down the main categories of your business and the terms or phrases that might be related to any of them. Moreover, the best thing would be if you could predict what kind of words your customer will likely use while talking about your service or product.

Specificity

When you already thought of your keywords there is another important thing to do – make it not general but as much specific. For example, beautiful would be general but blue would state a color of that beautiful that is way more specific why it is beautiful, right? However, if your main task is to attract as many visitors as you can choose the general ones.

Number

When you already have your list it is important to not have too many of them or too less, right? However, most of the people find it beneficial to have from five to twenty keywords in one ad group. So it actually also depends on how many ad groups you have. However, do not forget to make all those keywords related to each other.

Grouping

Put your keywords into groups. Give a theme for every of these groups and will work just fine. If you won’t do that your customer that will be searching for women’s pangs might find  the ones for men. You don’t want that to happen, right? So organize your keywords and group them into themes.

Furthermore, you are actually able to use keyword planner to find and select new keywords and to improve the clickthrough rate with negative keywords.

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Link Building Possibilities

When we talk about SEO, link building is inseparable thing, because SEO is all about getting out from the crowd which might be also achieved if you generate enough links that link to your specific website. This time we will review how you might get those links and increase the credibility of your website. If you will take everything into account, you will have way much more chances to achieve this task. If you will do everything at once it will be even better.

Guest Blogging

Firstly there is a great possibility to use guest blogging. These are the sites that actually takes a really quality articles and publish them in their websites. However, if you want your link to be published together with the article you will have to write a really good text. But the benefit is worth the efforts, right? Moreover, do not forget to look at the requirements of the website as many of them have different needs. Some don’t let to put as many links as you want, some requires certain length of the text and etc.

Buying Links

Moreover, there are some people that I would call link sellers. Yes you are right. You can actually find a person that holds a blog network and sells links in in them. Some will suggest to write an article for you but some will also let you to do it by yourself. If you have an ability to choose I suggest doing it by yourself because in this case you will be sure about the quality and the links you have put into it.

Crete a Network

Well this is not so fair actually. But I have heard many cases when companies had their blog network. They just bought some domains and started to write the blogs. Of course, the main goal was to put their links into them. However, if Google will catch you all of them will be banned because it is not so fair so I wouldn’t suggest you doing so.

Conclusively, try to build your linking campaign in case to boost your website’s credibility. If you will do nothing, nothing will help you. So accumulate your forces and start doing it!

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How to Attract More Visitors To Your Site

If we would analyze reasons on whether visitors come to your site we would realize that this question is inexhaustible and we can analyze it endlessly. Either for the internet old-timers, either for the newbies this question arises not for one time only. The internet is changing, factors that determine the stream of visitors disappears, new ones emerge but the main things do not actually change. It is highlighted that visitors are attracted by the content. But if you want that the bigger number of people sees it, you need to work hard. Even though it looks that everything in this sphere is discussed, let’s try to repeat it again.

It is very important to outrun your competitors. Most of the visitors find your website through search engines. The biggest value is brought by first position in search engine according certain keywords. So a big amount of visitors depends on how the optimization of search engine is implemented (SEO). At this point the analysis of competitors and keywords is really important. Many makes a mistake, if they try to seek common keywords that many people orientates to. The rise of your website by these keywords might cost you a lot and have only a short time effect. It is better to think on how your website differs from other ones and orientate to more concrete keywords that would guarantee attracting targeted visitors.

Unobtrusive commercial. Talking about commercials it is possible to get lots of angry comments, especially when you have too much of it, that’s why you shouldn’t overdo it. You can advertise yourself through Google AdWords system, exchange the banners, advertise on Facebook, and publish information in specialized forums. All the tools are good enough, but commercial shouldn’t be as a massive spam campaign. Not all the people get their attention to submitted products, so it is really important to maintain that golden middle. Almost all bigger sites offer to get a place for banners. But you shouldn’t only care about big traffic of it. In a website for men to advertise products for women would be a little strange, right? That’s why you should always ask yourself what kind of people comes to your site. You can get this information by using social networks or market research.

Interesting discounts or contests is one of the factors that attract people to your site. Offer them things that your competitors don’t have and you will get some really interested people. Of course, this task might be not the easiest one, so it is profitable to imagine yourself in your customer’s position. If you cannot do it by yourself, try another people. You can ask them what impressions, marks and critics do they have after visiting your site. Be ready to accept criticism and to value it, make assumptions. It is also very important to maintain a connection with your client and to react into his notes, complaints or praises. This will let you to form a general view on what a customer actually needs.

To get a big traffic to your site, you will have to do lots of work. Go by little steps to the perfection, try to make everything convenient for the customer. Projects, that suddenly becomes popular generates big traffic but there are not many of them. Mostly they are very original and innovative with its ideas. All the other websites work really hard to achieve the goal. The most important thing is to not give up and to monitor market developments.

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How to Get Backlinks to Your Blog?

Every blogger knows that it is not enough only to write a blog post. He needs it to be read and RSS feed has to be subscribed. But how to get the visitors? Of course, the first thing is from social networks. Then it is Google’s turn. However, at this point some difficulties start to come up, because Google puts your posts like in the fifth page where no one comes. How to get into the first page though? One of the very first steps is blog optimization in the search engine. Another important step – obtainment of backlinks.

In this post I will remind you 3 main techniques on how to get backlinks.

#1 Blog Comments

Do you subscribe RSS from other blogs? Do you know any blog aggregator? Then everything is solved. Everyday you should go to your RSS feed and find one blog that is interesting for you. You need to go there and write a serious comment. Not like ‘Yes. I agree with you’, ‘A good post’ or ‘Author is an idiot’ but a comment with normal length from few sentences and with reasoned opinion. You need a link, so you shouldn’t troll because oin this case your comment will be probably deleted and if it was left you won’t get a good reputation. When you write a comment, include your name in the name field and your blog’s URL address in URL field. Try to leave links only when you want to praise yourself that you wrote about the same issue or wrote something similar. In each day,  try to comment like 5 times, in this case you will get 5 backlinks. In one month, you will have already 100 of them.

#2 Link Exchange

Link exchange with other bloggers also gives some benefits. Try to write for blog owner that you want to exchange links because your blog has pretty the same topics. Try to make it for real. If you are writing about technology, a link in recipes blog will not be understood. If you have more blogs, you might make a 3 way link exchange, when a link into your blog is also places in other page as well, but not one to another (2 way link exchange). Try do not make over 15-20 links, because Google might consider you as a link farm and decrease the value of your blog in search engine.

#3 Guest Blogging

Offer to write posts for some other blogs and to get links in them. It is very useful for bloggers who are lazy and who write in their blog rarely and irregularly. The text has to be unique but you sadly cannot post it in your blog. In the beginning or ending of your post, write a few sentences about the author. Leave your link under the keyword you have chosen, but link it to the full address so that people can remember it and access your blog directly. Guest blogging is actually now considered to be one of the most effective ways to get effective backlinks so try to find out if the blog is old, if it has backlinks, how often it is indexed, what kind of Page Rank it has and so on.

This is 3 main ways to get effective backlinks. Did we miss something? Forums? Pages directories? No, they are missed for purpose because their quality is very poor and it is not even worth to start working with them. All the suggestions are actually suitable for any kind of blog, it doesn’t matter if it is done with WordPress or Drupal or other CMS. It doesn’t have to paid also, it might be an unpaid platform as well.

 

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5 Best SEO Plugins for WordPress

SEO plugins are actually dedicated to help you to make your website to be ranked higher. They are tools that help you to perform every task that is necessary to implement your SEO campaign more efficiently. Moreover, that means that you will not have to worry about each task while these plugins will remain you that and sometimes even perform it for you. I suggest making your life easier by installing them to your WordPress site.

WordPress SEO by Yoast

This plugin takes care of all the technical optimization and concentrates on helping you to write better content. It will mainly require you to choose the main keyword, focus on it and remind you to use that focus keyword everywhere so that final work meets the general SEO requirements. However, this plugin is not delivered for WordPress sites that are created on WordPress.org forums.

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RB Internal Links

This plugin is mainly about linking. It helps you to link to posts and pages in your blog. „The shortcode for the plugin within the post gets converted to the current permalink for the post on the render of the page“ claims official WordPress site. That means that if you will change your link structure, you won’t need to go back and edit your internal links anymore. Using UI you can even get a shortcode added to the post for you.

Simple URLs

Moreover, you can install Simple URLs plugin that will allow you to create, manage and track outbound links from your site by using custom types and 301 redirects. With this plugin you will be able to create, edit, delete and mange URLs. Moreover you can use this plugin for tracking outbound links, as those, for example, from affiliate programs. You can track the number of clicks and the actual number of purchases.

W3 Total Cache

This is named as one of the most powerful plugin in caching. It lets you to perform variety of actions such as combining, minification for CSS and JS to HTML linebreak, comment removal, browser or disk caching. It will also increase your server’s performance as it will reduce the downtime times and will provide you transparent content delivery network integration.

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Members

This is a plugin that will mainly extend the control of your blog. It will let you to manage the roles as it allows editing or deleting them. Moreover, by using the plugin you are able to make your site completely private or control who has access to the content by using shortcodes.

As you see as SEO becomes more and more popular, more and more programs to make it easier appear. There is no need to perform everything by yourself while you can just install the plugin which will perform the tasks for you. All you need is to think of what is necessary and install it from official WordPress site.

 

 

 

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SEO Hosting Options

I remember the last time in this blog my very first post was about SEO hosting that I tried to explain you what kind of phenomenon it is in general. I hope that it really worked for you and actually if you got interested I decided to make it easier for you and to conclude these SEO hosting options straight away here in this blog as well. If you want your website to stand out in the mass of internet stuff I suggest you reviewing these options, while many other companies offer only usual hosting without paying attention to SEO.

SEOHosting

SEOHosting is actually a hosting company that offers variety of hosting options such as shared, VPS or dedicated hosting always with SEO in mind. As VPS is one of the most popular in hosting market and is the most usable one, let’s take a deeper look into its options. If you would decide to sign up with this company, you will have 4 VPS plans to choose from. If we will seek the human instinct and will look at the most cheapest one, it will actually cost us 50 dollars per month. What you are able to get is 100 GB disk space, 2 GB RAM and 1.5 TB bandwidth. It might look for you a little expensive for this amount of resources, but do not forget that it will implement the SEO campaign which will make your website to be ranked higher.

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SEOWebHosting

This is another option that I suggest you reviewing. It actually provides even more hosting options because there are 5 VPS plans you can choose from. It also provides you with smaller packages that do not consist of so many resources and requires smaller payment as well. The very minimum plan costs 30 dollars per month and offers 50 GB disk space, 1 TB bandwidth and 1 GB random access memory. As you see the resources are almost below half comparing with the previous variant. However, the price is not half lower, so I would suggest you rethinking with which to sign up actually. What is more important? Lower price or bigger resources? If you run a website that takes a little more space than usual, I suggest you giving the priority to the resources.

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SEOHost

And the last option that I have found reasonable is offered by SEOHost hosting company. There are 4 VPS plans to choose from. The very first one costs 49.95 dollars per month. As you see the price is pretty the same as with the very first options so what I suggest you looking at in this case is the resources you can get. With this plan you will be supplied with 512 MB RAM, 20 GB disk space and 200 GB bandwidth. As you see these resources are from the resources provided by SEOHosting, so you probably already rejected this variant.

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Conclusively, I want to notice that before signing up it is not enough only to look at price and resources. I suggest you also reviewing the general performance of the company and see if they really provide a trustful service. How? Well google it and see reviews, for example, explore Who Is Hosting This website, which places many reviews about hosting companies.

 

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How Does Your Domain Name Matters

Some might think that it doesn’t matter how your domain name sounds or looks like. Some would only think of it and register the first variant that came to their head. However, I would consider this a huge failure as it is really important to think of it deeply before making it public. It can be related not only directly to the attraction of your customer but also to your business success. See on how it is important to think of what your domain name is.

Easy to Remember Attracts More Customers

Your domain name shouldn’t be too fancy and sophisticated. This might make it way too difficult to remember and your visitor won’t remember it the next time he will want to enter the website. You don’t want it to happen right? So make it short, simple, clear and easy to remember. As it so, your visitors will have more chances to enter the website more often.

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Related Name Gives More Chances to Be Found

Moreover, your domain name should directly reveal of what it is about. For example, if you run an e-commerce website your domain name could be shopandbuy.xx or spendongood.xx. It will be way much easier for your customer to find your website as the name by itself will mainly mean the sphere you are working in. Give the clearance for them and make it simpler by using main keywords in it.

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No Numbers Or Hyphens

Yes, you might think that it would look more beautiful and attractive. But would you remember the numbers better instead of complete word? I guess the answer is no. Avoid using numbers or hyphens as they strain the domain name with completely unnecessary details that are way too difficult to remember. Keep in mind, the simpler you get, the better result you receive at the end.

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Appropriate Extension and Research

What I suggest to do firstly is to think of like ten domain names first because the one you thought about might be already register. To avoid staying without any variants make a brain storm and have alternatives. Moreover, it is important what kind of domain name extension you choose, for example, com or net. Even though com is one of the most popular, it might not be really suitable in your case.

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So if you are keeping these entire thesis in mind while you think of your domain name it will totally contribute to your SEO campaign success. While it will be short, easy, simple and easy to remember you will get more visible at the same time which should be the main goal of your entire SEO.

 

 

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Be Aware Of Most Common SEO Mistakes

Obviously SEO is becoming more and more popular. But together with this popularity it seems that people start to think that it is way easy to accomplish a successful SEO campaign. And this is probably the biggest mistake to think so. Actually you need to put a lot of efforts to see success somewhere in the end of the tunnel and to achieve this goal you need to be aware of the most common mistakes that people do and avoid doing them by yourself.

I Love, My Love, You Love, We Love, Let’s Love

Yes you probably understood what I have meant. People are trying too hard and sometimes stuff their content with unnecessarily too many keywords. Of course, it is important to repeat them, but a few times might work just great. Moreover, you can include it into title which will look just innocent. Do not overload the text with them and do not annoy your reader. Keeping him satisfied should be one of the most important goals.

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Inefficient Link Building

Google works pretty great at this issue. If you will hire a cheap SEO hosting company that promises you to build hundreds of links you will probably end being banned. Google puts a lot of efforts to recognize this crappy link building which is used to get higher ranks in search results. Moreover, avoid using broken links, such as „if you want to become beautiful, click here“. Firstly, they will obviously not going to make anyone more beautiful than they are and secondly, Google doesn’t like them either. Use linking subtle and responsible.

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Forgetting Statistics

Do not forget it. You need to analyze your website’s data so that you could state your main goals of your business. For example, using Google Analytics tool you might find some really great information that could help in your SEO campaign. Most usable keywords and keywords through which your visitor found you will be showed. Doesn’t it sound useful? Yes, you should use analytics tools.

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Imitative Content

No. Please do not copy any content and pretend that it is yours. That is so lame and so inappropriate. It not only should gnaw your conscience but also you might be cached by Google as well. If it will happen, believe me you will be forwarded million miles away from people that might find you. In other words, you will result being very far from the first Google page. I bet you don’t want that.

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No playing in SEO. Everything should be considered clearly and done with arguments. If you will think that it is an easy activity that is not worth much efforts you are more likely to end up in Google’s deadly page two or even more far.

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