So you have your website, you filled it with content, you are already running a marketing campaign, but you do not have visitors. Wondering why? There could be many reasons why people do not visit your website. So as to answer to why it is so difficult to attract visitors it is becessary to analyze reasons and factors that determine your website’s visitors traffic or the lack of it.
The first reason on why people do not come to your website are competitors. About 80% of internet visitors find websites through search engines. Most of the people use Google search engine so we will concentrate into it as well. Firstly, you should check if you are visible.
In order for Google to see your site, it has to find it (index). You can inform about your new website by yourself in a special Google form or to wait until it finds the search engine robots. If your site is already indexed, it is very likely that the cast of their new site key phrase in the Google search box on the front page of your site will not be seen. Statistically, the first three positions attracts most of the visitors. To get traffic from Google you need to have access to the first three positions so at least in the top ten. The traffic problem may be solved by the search engine optimization.
Another reason, why visitors do not come to your website is not relevant, not interesting or copied content. In previous blog posts we have already talked about the fact that it is very important what kind of information is provided. Originality, completeness and usefulness of the content are cornerstones of visitors to the site maintenance factors. You can be the first position on Google search engine. And our goal is to keep people on your site. If you are creating a website for your company, be sure to analyze competitors’ websites: what information they offer and how they provides it. After analysis it is necessary not to make mistakes, which perhaps were left by the competitors and it is necessary to submit detailed information that is more understandable. Make your site so that it is pleasant to visit it. The main thing at this stage is to keep in mind that you are creating a site not for yourself but for your visitor. Pay attention to the little things, try to imagine yourself on a visitor’s side. The most important thing to grab attention in the first few seconds and if what the visitor see satisfies him, it is very likely that he will be interested.
The third reason why visitors do not come may be the absence of the target user. It is more important for specialized firms providing non-traditional and very unpopular services. If your profile is operating aircraft repair, it is hardly worth expect high volume. Your site will be visited by those, who really needs these services.= and at the vest variant those aviation enthusiasts. In this case referred to a very specific niche is interested in and it is small amount because this may be the cause of low traffic. In this case, one needs to understand that any measures will not help raise the targeted traffic to your site, so you can try to expand the site profile or connect to a larger project.
All the causes should be taken into account. The main factor in determining whether a customer lands on your website is what he sees. If he likes the content and form, the user will stay there. Therefore, recapitulating we can say that it is so hard to attract visitors to the site so that the form and content created at the client and the same developer. You should distance yourself and feel as not the author of website but as a consumer. Then attract people to the site will be much easier.