Some might think that it doesn’t matter how your domain name sounds or looks like. Some would only think of it and register the first variant that came to their head. However, I would consider this a huge failure as it is really important to think of it deeply before making it public. It can be related not only directly to the attraction of your customer but also to your business success. See on how it is important to think of what your domain name is.
Easy to Remember Attracts More Customers
Your domain name shouldn’t be too fancy and sophisticated. This might make it way too difficult to remember and your visitor won’t remember it the next time he will want to enter the website. You don’t want it to happen right? So make it short, simple, clear and easy to remember. As it so, your visitors will have more chances to enter the website more often.
Related Name Gives More Chances to Be Found
Moreover, your domain name should directly reveal of what it is about. For example, if you run an e-commerce website your domain name could be shopandbuy.xx or spendongood.xx. It will be way much easier for your customer to find your website as the name by itself will mainly mean the sphere you are working in. Give the clearance for them and make it simpler by using main keywords in it.
No Numbers Or Hyphens
Yes, you might think that it would look more beautiful and attractive. But would you remember the numbers better instead of complete word? I guess the answer is no. Avoid using numbers or hyphens as they strain the domain name with completely unnecessary details that are way too difficult to remember. Keep in mind, the simpler you get, the better result you receive at the end.
Appropriate Extension and Research
What I suggest to do firstly is to think of like ten domain names first because the one you thought about might be already register. To avoid staying without any variants make a brain storm and have alternatives. Moreover, it is important what kind of domain name extension you choose, for example, com or net. Even though com is one of the most popular, it might not be really suitable in your case.
So if you are keeping these entire thesis in mind while you think of your domain name it will totally contribute to your SEO campaign success. While it will be short, easy, simple and easy to remember you will get more visible at the same time which should be the main goal of your entire SEO.