While trying to get more traffic into your site there are many options as from trying to engage your visitors and etc. However, one of the most powerful tools remains to be SEO campaigns and Social Networks. These two options bring way much greater traffic to your site, but requires lots of efforts and time as well. However, as for the beginning, you should concentrate on one activity first so that you can reach the best results possible. For this reason we will review both of the campaigns and will see which one is worth to start with.
SEO is also known as search engine optimization and it will mainly place many relevant ads to your site. Think of that it will be logical that people who click on the ads placed will look for more information by coming to your site. This increases the traffic, right?
However, SEO will be helpful only to increase the traffic but not the quality of your content. The more traffic you generate, the more chances you have to sell your product or service. However, in many cases it might be only a number of visitors who just come to your site and leave it straight away. Even though it will not help you to sell, it might attract some investors and advertisers as the main thing they usually look at is how many visitors your website generates in general.
While talking about the traffic received from social network, you need to notice that it might duplicate. By saying that I mean that the same visitor might be counted as for two ones, if he likes your page and keeps coming. Also, social networks give you the ability to place as many images or audio content you want. This will also generate more traffic and works instead of ads placed in SEO campaign.
Conclusively, the best thing of course would be to implement both of the campaign at once. But if you don’t have enough human resources and things like that – don’t worry. Try implementing one and the another and see what works the best for you.