When running any kind of website that can be ecommerce, a blog, an individual site and etc – SEO is important and gains even more beneficial value when days pass. For the beginning, some of you might still not know what it is, so let me give you a quick heads up on this. SEO is an abbreviation for search engine optimization and when you do it right – you page rank results increases and you have more chances to take a place in the very first Google’s page, which is important so that your visitors find you and increase you traffic. So let’s find out more and meet the main terms each should know before starting.
This is a simple link but placed in another website (not yours) that point to your website. Google evaluates that if other websites point to you – your blog is an important and valuable information source.
This is so called algorithm that Google uses. PageRank increases when your website gains links from other sources. So backlinks directly affect your Pagerank. So the more links you have – the bigger your PageRank is.
There are so called nofollow links as well. They are mostly used by website owners and are ment to signal Google that they are not pointing/recommending that website. When Google sees a nofollow link, they simply do not count them when evaluating the pagerank.
Duplicate content might appear when a few different domains have the same or very similar content in each of them. The strong suggestion is to not “borrow” content from other sites as Google might penalize you and your blog will appear in the very last pages.
When Google created algorithm for duplicate content, people created a way to not get caught. Robot texts are the texts when some kind of software creates a text by mixing the words of one text given. So when you upload a text, you can get like a three different (but not logical) texts – this would save up your time spent on writing. However, this doesn’t work in most of the cases anymore. Do not risk.
There are also much more terms that you should know, but let’s leave them for the later blog posts. Let’s leave a trigger, right?