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SEO vs. Social Network Traffic

While trying to get more traffic into your site there are many options as from  trying to engage your visitors and etc. However, one of the most powerful tools remains to be SEO campaigns and Social Networks. These two options bring way much greater traffic to your site, but requires lots of efforts and time as well. However, as for the beginning, you should concentrate on one activity first so that you can reach the best results possible. For this reason we will review both of the campaigns and will see which one is worth to start with.

SEO is also known as search engine optimization and it will mainly place many relevant ads to your site. Think of that it will be logical that people who click on the ads placed will look for more information by coming to your site. This increases the traffic, right?

However, SEO will be helpful only to increase the traffic but not the quality of your content. The more traffic you generate, the more chances you have to sell your product or service. However, in many cases it might be only a number of visitors who just come to your site and leave it straight away. Even though it will not help you to sell, it might attract some investors and advertisers as the main thing they usually look at is how many visitors your website generates in general.

While talking about the traffic received from social network, you need to notice that it might duplicate. By saying that I mean that the same visitor might be counted as for two ones, if he likes your page and keeps coming. Also, social networks give you the ability to place as many images or audio content you want. This will also generate more traffic and works instead of ads placed in SEO campaign.

Conclusively, the best thing of course would be to implement both of the campaign at once. But if you don’t have enough human resources and things like that – don’t worry. Try implementing one and the another and see what works the best for you.

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Why WordPress Is The Best CMS?

When you are building your website, it is logical that most of you will have to decide on which CMS to use. There is a huge variety of them but you should consider certain things so as to make the right decision. This time let’s review why WordPress is considered to be one of the very best CMS ever. When deciding, make sure you know all the specifications so as you take everything you can from the CMS you will be using.

Standard Features

The first point that I want to take your attentionto is that WordPress now is packed with standard features from menu configuration till media handling and etc. The new versions of WordPress have made the platform evolve into a great CMS for all types of websites.

Learning Curve

Creating the text, uploading images and other activities are simple to do, so the technophobes can use WordPress without feeling intimidated. Also, there will be loads of functionality at your fingertips, so it will be easy to ignore difficult things that will help you to learn even more because WordPress is so simple to use.

Themes

Also, there is no need to worry about the looks of your website. WordPress gives variety of options that will give you the ability to change the looks whenever you want to and however you need to. For some themes you might need to pay a little but you will be able to build your own theme – the price might vary till $50.

Plugins

Also, if you need your website do certain things like block it from comments or to see statistics of your visitors and most popular web pages – WordPress will cover it all.

Updates

When you will start using WordPress you will see all the updates keep coming and coming. This is a great thing as your website will be always updated, safe and sound.

Also, while using WordPress you will find other features such as easy SEO, good customer support, low price for setting up WordPress and etc. All of these points make the WordPress platform the best CMS ever.

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Why it is So Difficult to Attract Visitors?

So you have your website, you filled it with content, you are already running a marketing campaign, but you do not have visitors. Wondering why? There could be many reasons why people do not visit your website. So as to answer to why it is so difficult to attract visitors it is becessary to analyze reasons and factors that determine your website’s visitors traffic or the lack of it.

The first reason on why people do not come to your website are competitors. About 80% of internet visitors find websites through search engines. Most of the people use Google search engine so we will concentrate into it as well. Firstly, you should check if you are visible.

In order for Google to see your site, it has to find it (index). You can inform about your new website by yourself in a special Google form or to wait until it finds the search engine robots. If your site is already indexed, it is very likely that the cast of their new site key phrase in the Google search box on the front page of your site will not be seen. Statistically, the first three positions attracts most of the visitors. To get traffic from Google you need to have access to the first three positions so at least in the top ten. The traffic problem may be solved by the search engine optimization.

Another reason, why visitors do not come to your website is not relevant, not interesting or copied content. In previous blog posts we have already talked about the fact that it is very important what kind of information is provided. Originality, completeness and usefulness of the content are cornerstones of visitors to the site maintenance factors. You can be the first position on Google search engine. And our goal is to keep people on your site. If you are creating a website for your company, be sure to analyze competitors’ websites: what information they offer and how they provides it. After analysis it is necessary not to make mistakes, which perhaps were left by the competitors and it is necessary to submit detailed information that is more understandable. Make your site so that it is pleasant to visit it. The main thing at this stage is to keep in mind that you are creating a site not for yourself but for your visitor. Pay attention to the little things, try to imagine yourself on a visitor’s side. The most important thing to grab attention in the first few seconds and if what the visitor see satisfies him, it is very likely that he will be interested.

The third reason why visitors do not come may be the absence of the target user. It is more important for specialized firms providing non-traditional and very unpopular services. If your profile is operating aircraft repair, it is hardly worth expect high volume. Your site will be visited by those, who really needs these services.= and at the vest variant those aviation enthusiasts. In this case referred to a very specific niche is interested in and it is small amount because this may be the cause of low traffic. In this case, one needs to understand that any measures will not help raise the targeted traffic to your site, so you can try to expand the site profile or connect to a larger project.

All the causes should be taken into account. The main factor in determining whether a customer lands on your website is what he sees. If he likes the content and form, the user will stay there. Therefore, recapitulating we can say that it is so hard to attract visitors to the site so that the form and content created at the client and the same developer. You should distance yourself and feel as not the author of website but as a consumer. Then attract people to the site will be much easier.

 

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SEO Results That Makes it Worth

I know that SEO campaigns are becoming more and more popular. However, have you ever thought of what results it actually brings and why it is really worth to do that. This time, we will review the main results that might be achieved while doing your SEO. It might encourage you to try even more.

404 Error Pages

What does 404 error page tells us? It actually means that page is not found and it might happen because you have changed your URLs over time or removed a few pages when you overhauled your design. The bigger the site is, the more errors you will face. However, SEO might help you. Create a custom 404 page that display a creative image and ;link out to 25 to 50 random internal pages on the website. The more indexed pages you have working Google, the more opportunities you have of getting search traffic.

Start a Fight

A really great thing is also to start a fight of your products. What it means? Try to design vote system for your products so that your customers can evaluate the values of your products. This will actually help to increase the number of internal pages being indexed.

Moving Infographics

You probably know that it is an effective form of content marketing but it is going out of being popular already. However, this doesn’t mean that you will not be able to get more traffic or backlinks, just be more creative. What you can do new about them, is to make them moving or 3D, this will totally generate more views for you.

Skyscraper Technique

Skyscraper Technique is a content marketing for link builders. To leverage it find content that other people have already created that got tons of links. Then copy the concept you have found and make sure what you create is a lot better. Finally reach out to the right people. This will help you to generate more visitors to your site.

Have you ever tried at least one of these techniques? If no, then try them, this should help you to increase your SEO results, which is really important to make your website more visible in the mass of them.

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The Main SEO Factors

If we would look at the range of services offered by web hosting sites we would find that each of them is offering SEO optimization service. SEO (search engine optimization) is a web application and search engine optimization. At a time when Internet is very widely spread, a large proportion of users use search engines to find the desired information, product or service. Therefore, it is very important that your website is the first in the search results so as the customer finds your particular site. So, SEO optimization is the web sites and their content tune so that it is being placed in your site and gain more higher position for specific keywords.

It was already mentioned that the website is a company’s business card, which must seem safely and reliably. SEO is a way to show that card. There are many factors that determine the position of your site in search results, starting from the right page programming, ending with the frequency of update information. So we will briefly discuss three key SEO factors that determine your internet project to success.

Keywords are the key factor in your website to be included in the results of a particular topic. User searching for a particular service in the search engine field usually introduces a few key words, he thinks how to best describe what he was looking for. Essential keywords should reflect both the website page header and page addresses so as content. The content of keywords must be optimal. If the keyword is too low it is likely that the site will not be shown. If the content of the website will be loaded with keywords, it will suffer greatly from the quality of the content, the user who founds a patchwork of keywords would like information on the spot and immediately will turn off your site. Not only the optimal choice of keywords is important, but also a good and useful content retention.

First of all, your website content should be interesting, informative and useful. Don’t forget originality as well. Search engines very disapproves plagiarism or repetitive content. Also, your users will consider it negatively as well. With your proposals related articles or descriptions of services is a great medium to insert the desired keywords. Furthermore, interesting, original and constantly updated website content encourages users to return again and again to your site. The internets is full of variety of information, but not every of it is interesting or useful so when the customer finds a quality and professional information he is more likely to trust it.

Search engines robots scans all the content on the Internet by following links. Link network consists all the base of the Internet. The more your website quoted, the more external links to it leads to the more favorably it watching the search engine. However, it should be noted that there is no need to go beyond the limits. False or suspicious links are assumed as negative by search engines. Link leads to the emergence of a number of factors, but the most important of them is good, professional and original content. When a user finds good information he usually shares it with others on their blog or social networks with a link to it. This increases the flow of visitors to your website. It should be noted that the referencing are becoming not quite legitimate character. A lot of people sell links. Artificial link building is assessed negatively by search engines. However it would be very useful to post your website address or a link in other specialized and dedicated website.

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Main Advantages of SEO

We have been talking about SEO and its activities for a long time from now. However what I have realized is that we never made it clear why one should actually implement a SEO campaign. So this time I invite you to review the main advantages that SEO actually gives us if we do care about it. Why one should start SEO campaign and if it is really worth to do so will be answers that I will try to give you this time.

Increased Traffic

One of the advantages that SEO gives is actually it increases the traffic of your website. If you actually get on the top position of the search engine result pages you are more likely to generate more clicks than ever which will totally increase the traffic of your website. Also, you should concentrate on creating informative and keyword relevant title tags and meta description s that will show up in the result page. In this case you will be able to increase your traffic efficiently.

ROI

What is that? It is actually a short version of return on investment. Because SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce  or non-commerce site  so there are no qualms when it comes to ROI. What you should actually do is to check the statistics every time – find out every aspect of your strategy – increased rankings, traffic and conversions.

Cost Effectiveness

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your projects and services online. SEO also targets users who are actively searching for products and services like yours, so the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-saving for companies.

Brand Awareness

Also, since top position rankings result in significant impressions, having your own website in these top positions on the result pages translates to more exposure for your website. Also, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy.

All in all, all these thing mentioned above happens because of your SEO activities. If you will implement your SEO campaign, you can wait until these things will actually appear as results of your website.

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How to Make the Best Keyword List

When you think about SEO it is very important to talk about keywords as well. The thing you should actually do is to make the keywords list that would help you to increase your ranks. However, there are some crucial steps that need to be done and important things that should be thought of while creating your list.

Customer

The first thing that you should do is to look at everything through a customer eyes. What you should also do is to write down the main categories of your business and the terms or phrases that might be related to any of them. Moreover, the best thing would be if you could predict what kind of words your customer will likely use while talking about your service or product.

Specificity

When you already thought of your keywords there is another important thing to do – make it not general but as much specific. For example, beautiful would be general but blue would state a color of that beautiful that is way more specific why it is beautiful, right? However, if your main task is to attract as many visitors as you can choose the general ones.

Number

When you already have your list it is important to not have too many of them or too less, right? However, most of the people find it beneficial to have from five to twenty keywords in one ad group. So it actually also depends on how many ad groups you have. However, do not forget to make all those keywords related to each other.

Grouping

Put your keywords into groups. Give a theme for every of these groups and will work just fine. If you won’t do that your customer that will be searching for women’s pangs might find  the ones for men. You don’t want that to happen, right? So organize your keywords and group them into themes.

Furthermore, you are actually able to use keyword planner to find and select new keywords and to improve the clickthrough rate with negative keywords.

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Link Building Possibilities

When we talk about SEO, link building is inseparable thing, because SEO is all about getting out from the crowd which might be also achieved if you generate enough links that link to your specific website. This time we will review how you might get those links and increase the credibility of your website. If you will take everything into account, you will have way much more chances to achieve this task. If you will do everything at once it will be even better.

Guest Blogging

Firstly there is a great possibility to use guest blogging. These are the sites that actually takes a really quality articles and publish them in their websites. However, if you want your link to be published together with the article you will have to write a really good text. But the benefit is worth the efforts, right? Moreover, do not forget to look at the requirements of the website as many of them have different needs. Some don’t let to put as many links as you want, some requires certain length of the text and etc.

Buying Links

Moreover, there are some people that I would call link sellers. Yes you are right. You can actually find a person that holds a blog network and sells links in in them. Some will suggest to write an article for you but some will also let you to do it by yourself. If you have an ability to choose I suggest doing it by yourself because in this case you will be sure about the quality and the links you have put into it.

Crete a Network

Well this is not so fair actually. But I have heard many cases when companies had their blog network. They just bought some domains and started to write the blogs. Of course, the main goal was to put their links into them. However, if Google will catch you all of them will be banned because it is not so fair so I wouldn’t suggest you doing so.

Conclusively, try to build your linking campaign in case to boost your website’s credibility. If you will do nothing, nothing will help you. So accumulate your forces and start doing it!

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How to Attract More Visitors To Your Site

If we would analyze reasons on whether visitors come to your site we would realize that this question is inexhaustible and we can analyze it endlessly. Either for the internet old-timers, either for the newbies this question arises not for one time only. The internet is changing, factors that determine the stream of visitors disappears, new ones emerge but the main things do not actually change. It is highlighted that visitors are attracted by the content. But if you want that the bigger number of people sees it, you need to work hard. Even though it looks that everything in this sphere is discussed, let’s try to repeat it again.

It is very important to outrun your competitors. Most of the visitors find your website through search engines. The biggest value is brought by first position in search engine according certain keywords. So a big amount of visitors depends on how the optimization of search engine is implemented (SEO). At this point the analysis of competitors and keywords is really important. Many makes a mistake, if they try to seek common keywords that many people orientates to. The rise of your website by these keywords might cost you a lot and have only a short time effect. It is better to think on how your website differs from other ones and orientate to more concrete keywords that would guarantee attracting targeted visitors.

Unobtrusive commercial. Talking about commercials it is possible to get lots of angry comments, especially when you have too much of it, that’s why you shouldn’t overdo it. You can advertise yourself through Google AdWords system, exchange the banners, advertise on Facebook, and publish information in specialized forums. All the tools are good enough, but commercial shouldn’t be as a massive spam campaign. Not all the people get their attention to submitted products, so it is really important to maintain that golden middle. Almost all bigger sites offer to get a place for banners. But you shouldn’t only care about big traffic of it. In a website for men to advertise products for women would be a little strange, right? That’s why you should always ask yourself what kind of people comes to your site. You can get this information by using social networks or market research.

Interesting discounts or contests is one of the factors that attract people to your site. Offer them things that your competitors don’t have and you will get some really interested people. Of course, this task might be not the easiest one, so it is profitable to imagine yourself in your customer’s position. If you cannot do it by yourself, try another people. You can ask them what impressions, marks and critics do they have after visiting your site. Be ready to accept criticism and to value it, make assumptions. It is also very important to maintain a connection with your client and to react into his notes, complaints or praises. This will let you to form a general view on what a customer actually needs.

To get a big traffic to your site, you will have to do lots of work. Go by little steps to the perfection, try to make everything convenient for the customer. Projects, that suddenly becomes popular generates big traffic but there are not many of them. Mostly they are very original and innovative with its ideas. All the other websites work really hard to achieve the goal. The most important thing is to not give up and to monitor market developments.

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How to Get Backlinks to Your Blog?

Every blogger knows that it is not enough only to write a blog post. He needs it to be read and RSS feed has to be subscribed. But how to get the visitors? Of course, the first thing is from social networks. Then it is Google’s turn. However, at this point some difficulties start to come up, because Google puts your posts like in the fifth page where no one comes. How to get into the first page though? One of the very first steps is blog optimization in the search engine. Another important step – obtainment of backlinks.

In this post I will remind you 3 main techniques on how to get backlinks.

#1 Blog Comments

Do you subscribe RSS from other blogs? Do you know any blog aggregator? Then everything is solved. Everyday you should go to your RSS feed and find one blog that is interesting for you. You need to go there and write a serious comment. Not like ‘Yes. I agree with you’, ‘A good post’ or ‘Author is an idiot’ but a comment with normal length from few sentences and with reasoned opinion. You need a link, so you shouldn’t troll because oin this case your comment will be probably deleted and if it was left you won’t get a good reputation. When you write a comment, include your name in the name field and your blog’s URL address in URL field. Try to leave links only when you want to praise yourself that you wrote about the same issue or wrote something similar. In each day,  try to comment like 5 times, in this case you will get 5 backlinks. In one month, you will have already 100 of them.

#2 Link Exchange

Link exchange with other bloggers also gives some benefits. Try to write for blog owner that you want to exchange links because your blog has pretty the same topics. Try to make it for real. If you are writing about technology, a link in recipes blog will not be understood. If you have more blogs, you might make a 3 way link exchange, when a link into your blog is also places in other page as well, but not one to another (2 way link exchange). Try do not make over 15-20 links, because Google might consider you as a link farm and decrease the value of your blog in search engine.

#3 Guest Blogging

Offer to write posts for some other blogs and to get links in them. It is very useful for bloggers who are lazy and who write in their blog rarely and irregularly. The text has to be unique but you sadly cannot post it in your blog. In the beginning or ending of your post, write a few sentences about the author. Leave your link under the keyword you have chosen, but link it to the full address so that people can remember it and access your blog directly. Guest blogging is actually now considered to be one of the most effective ways to get effective backlinks so try to find out if the blog is old, if it has backlinks, how often it is indexed, what kind of Page Rank it has and so on.

This is 3 main ways to get effective backlinks. Did we miss something? Forums? Pages directories? No, they are missed for purpose because their quality is very poor and it is not even worth to start working with them. All the suggestions are actually suitable for any kind of blog, it doesn’t matter if it is done with WordPress or Drupal or other CMS. It doesn’t have to paid also, it might be an unpaid platform as well.

 

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