A Beginner’s Guide to Facebook Advertising – Part 2

This is the continuation of “A Beginner’s Guide to Facebook Advertising” post from the last week. Enjoy!

Choosing Your Campaign Budget

Once you’ve set up your Facebook campaign, you need to set up an “Ad Set.” The Ad Set lives directly underneath the campaign and is the place where you set the budget of how much you want to spend. Facebook recently changed it to where budgeting is done on the Ad Set level so that users can allocate certain amounts of spend to specific markets or objectives. A budget can be set on a daily or lifetime basis, and advertisers can also choose to pick their own advertisement start and end dates.


Choosing Your Facebook Audience

You can spend a ton of time and money creating an amazing advertisement with a beautifully designed image and great copy, but if you aren’t showing it to a relevant audience, then what’s the point? For this reason, Facebook is one of the best platforms out there for advertisers. It has a fantastic ability to segment an audience. The ability to target is done on the individual advertisement level, which is housed under the ad sets, which are housed under campaigns. Here are just a few of the ways you can segment an audience on Facebook:

  • Location
  • Age
  • Interests
  • Gender
  • Languages
  • Education Level
  • Relationship Status
  • Political Views
  • Whether or not they are connected to your page


Facebook also gives advertisers the ability to upload their own information in order to make Custom Audiences. With Custom Audiences you can target users by:

  • Email addresses
  • Phone numbers
  • User IDs
  • Mobile advertiser IDs
  • People who have visited your site

You can then take these Custom Audiences and have Facebook create “Lookalike Audiences” based on the demographics they all share.

Choosing a Placement for Your Ad

Now that you’ve decided which users you want to target and what you want them to do, it’s best to think of where to place your advertisement. There are three main locations on the site that you can choose to display your ad:

  • Facebook Newsfeed Advertisement
  • Facebook Mobile News Feed Advertisement
  • Facebook Right-Hand Column Advertisements


Choosing a Facebook Ad Type

Now that we’ve got the finer details out of the way, let’s get to the heart of this post and talk about all of the different types of posts that are available to you as an advertiser. Below is a brief description of each type, as well as some suggestions from Facebook.

  • Page post engagement. This type of ad can boost a status, photo, video, website link or offer that you’ve already posted to a much larger audience to increase engagement (likes, shares and comments). These are the best types of ads to drive engagement on your posts.
  • Page likes. Getting “Likes” on your Facebook Page can be a great thing for a few reasons. One, you establish a strong credibility on the social site, so when someone researching your company finds your page they see that you have a good amount of happy customers. The second great thing is that as soon as someone follows you, your company posts will sometimes show up in their News Feed free of charge. You can create these ads with either the Facebook Ads creator or Power Editor. As the ad shows up in your audience’s right-hand sidebar or News Feed, it will also show all of the likes that your page has already earned, as well as any friends of that user who likes your Page.
  • Clicks to website. These are similar to page post engagement ads, but their main focus is to drive traffic to your website. These ads also have the functionality to click through right to your website and have an optional “call to action” button.These ads do a great job of driving traffic to brands’ websites, primarily because the ad format has more copy to work with, and the image you choose will click right through to your website.
  • Website conversions. In order to take full advantage of these particular ads, you need to add the Facebook Conversion Pixel (can be created in Power Editor) on your website. Once it’s there, you can tell Facebook what specifically you want to optimize your ads for, whether it be checkouts, leads or registrations.
  • App engagement. If you have a desktop or mobile application associated with your product you can then attach it to your company Page. Then you can create ads that encourage users to download your app. These types of ads are perfect for companies like Sprout Social, where most of the value lies with people using apps.
  • Event responses. If your company or business has an event that they’d like to promote, this is one of, if not the best, ways to go about it. Write an enticing invitation, and then promote it out to audience segments you think may find it interesting.
  • Offer claims. Who doesn’t like free stuff? If you’ve created an offer on Facebook, you can continue to promote that out to other Facebook users. This could be useful for finding new customers and driving them back to your site.


Get out There and Engage

A few parting words for those who have found value in this post. This post is to help brands and companies establish themselves on Facebook and to take advantage of the paid advertising aspect of it – but that’s not the only side of Facebook.

Once you have driven all of these fans to your page, it’s equally as important to continue to engage with them. While it may be nice to gain some quick sales with a few advertisements, many sales cycles require more relationship building.

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A Beginner’s Guide to Facebook Advertising

Since 2004, Facebook has grown a staggering user base, boasting over 1.545 billion active users at the end of 2015. So unless you’re selling one of the most niche products on the market, there is a very good chance that your target audience has a presence on the site.

Facebook has a number of different advertising solutions to help you effectively engage with your audience, but social marketers sometimes don’t know which of these solutions will work best for their brand. In this piece, we’ll guide you through determining which Facebook advertising solution is ideal for your situation.

The ideas here are all based on Facebook’s paid advertising solutions, so if you’re not quite ready for paid social ads, don’t fret – there are plenty of great tools out that can help you maximize organic engagement with your customers.

Let’s begin!


Create Your Facebook Business Page

First and foremost, you need to create a Facebook business page if you’re going to advertise on the site. Once you’ve created the page, you can then create a brand persona on the site in order to provide your audience with a resource to learn more about and engage with your business.

After you’ve uploaded your company’s profile photo and chosen whether or not to add your new brand page to your favorites bar, Facebook will then prompt you to start advertising your new Page.


Start Advertising Your Page on Facebook

There are two different options for creating a Facebook advertisement — the Facebook ads creator and the Power Editor. I would recommend using the Ads creator if you’re newer to the advertising platform. It lacks some of the functionality that Power Editor has, but it’s much simpler to get your first campaign off the ground.

Once you feel comfortable with creating Ads with the Ads creator, it could be time to move on to Power Editor. This tool has a handful of features not available in the Ads creator, such as:

  • Developing and advertising unpublished posts
  • Filtering your view by campaign, ad set or any tag you create
  • Creating bulk advertisements with the ability to import and export excel docs
  • Using the Audiences selection to make “Saved Target Groups,” “Custom Audiences,” and “Lookalike Audiences”


Choosing a Facebook Campaign Objective

Not all Facebook advertisements are created equal. Some of them are great for getting people to “like” your Page, some are great for getting your fans to engage with you on a more personal level, and some are great for prompting your audience to click a post that will send them to your website.


To Be Continued…

Do you like what you’ve learned? Do you want more? Stay tuned, because the second part is coming out next week!

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Best Resources You Should Use for Your SEO Optimization

Most people see SEO as on-site and off-site optimization tools. They both have content, keywords and links, but some technical SEO functions can be overlooked. In this post I will talk about a couple of tools that can be used to determine all SEO improvement on your website.

Google Webmaster Tools

This is one of the most popular and widely used SEO tool with lots of great features. It can show up 404 errors, pages that don’t show on your website, etc. It also allows you to see if your sitemap of your website is error free. This is important, because a sitemap can create an unpleasant user experience for website users.

Google’s PageSpeed Insights

Google’s PageSpeed Insights Tool allows you to analyze a speed of a specific site page and user experience with that site speed. It analyzes it on mobile devices and desktop devices. Additionally, it will show you how to fix any errors to help improve the speed or user experience.


This program shows you what your web page would look like on all different mobile and tablet devices, landscape and portrait. Although Responsinator does not tell you how to fix the issue, it does give you a full case of what your website looks like across all devices.

Google Analytics

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. You can see your most important analytics data first, find out which online campaigns bring the most traffic and conversions or learn what people are searching for on your site. It is one of the major tools used to analyze website traffic.

Using these SEO techniques can help to optimize your website. Find some SEO tutorials on the Internet and turn them into actions to improve your organic traffic.

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Second Page of Google Search – Why It’s Bad?

What is the value of showing up on the first page of Google versus the second? How many people actually scroll to the bottom of the page and click the ‘next’ link?

A sample of over 8 million clicks shows that over 94% of users click on a first page results and less than 6% actually click to the second page and select a result displayed there.  One of the biggest drop offs is between the 10th spot (bottom of the first page) and the 11 spot (top of the second page) from 2.71% down to 1.11%. That’s a 1.43% dip from one position to the next. It just shows how competitive some phrases are getting if companies find ROI in the scraps. Are these clicks, albeit few and far between, more qualified than first page clicks? The answer is yes.

Importance of the First Position

The first position has always been the most clicked on location, thus you want to be in it, or at least in the first page of the results page.

Improving Your Site Placement on Google Search Engine Results

Google ranks a page according to a large number of factors. Exactly what these factors are is apparently a trade secret, although there are number of well-known things that contribute to the ranking of a page.

Links pointing to your website. One of the factors that contributes to a web page being considered “important” is the number of links pointing to that page. For example, if your page has 100 quality links leading to it, it will be ranked higher (in Google’s estimation) than one that only has 20.

Your title tag. Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a web editor that automatically inserts a title like “New Document”, remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. Otherwise, your site will only feature in the search results when someone looks for “New Document”.

Your page must have the words people will search for. Besides the title tag, if you want your website to feature in Google results when someone searches for a set of words, say “Widget X”, those words must actually occur on your page. Think about it from the point of view of a search engine. If you do not put the words “Widget X” somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you are going to compete with other sites who have specifically placed those words on their site.

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Google Algorithm Updates – Panda-monium Continues…

What Is Panda?

Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near to the top of the search results. The name “Panda” comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.

CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content.

Google’s Panda has received several updates since the original rollout in February 2011, and now  a version 4.2 is released.

This update — Panda 4.2 — is the 28th iteration of the Panda algorithm, which is intended to weed out “thin content.”

Google maintains that Panda 4.2 will continue to “identify low quality content,” resulting in higher rankings for “high quality” small and medium-sized websites. It has been estimated that around 3% to 5% of searches will be affected by this latest algorithm change.

Here are statistics from Search Metrics that show some of the biggest winners and losers from the Panda 4.2 update. They examined the “SEO visibility” of different sites, checking how easy it is to find a site given specific keywords. Search Metrics runs these every week, so it is easy for them to see when there are large changes like some sites experienced with Panda 4.2.

Biggest winners:

  • RD.com (Reader’s Digest) +1,353%
  • Hongkiat.com (design blog) +406%
  • Babble.com (mom lifestyle site) +379%
  • MediaMass.net (celebrity news) +308%

Biggest losers:

  • Yellow.com (Yellow Pages) -79%
  • IsSiteDownRightNow.com -74%
  • UpdateStar.com (software) -71%
  • FindTheBest.com (research) -70%
  • Office365.com (Microsoft) -70%

You can see even at a glance that sites you would assume were trustworthy and have legitimate content — like Yellow Pages and Microsoft — took a dive in search rankings following the rollout of Panda 4.2. Google definitely does not have favorites.

Overall, the biggest losers from Panda 4.2 were sites that publish material that is recycled (in other words that is published elsewhere on the web in the same form) like music lyrics portals, or those that are aggregators of content, like many health websites. The sites that showed the biggest gains after Panda 4.2 are sites that have “thick” content — material that is original and unique to their sites. It is yet another reason that continually adding new material to your website, whether by creating new pages or just by blogging, remains a sound strategy for SEO.

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Google First Page Is Aspirational? Then Try SEO Hosting

You have attractive website, great content but not getting as many sales as you would like? Being on the first Google page is what you seek but can’t reach? It is probably because you have chosen not effective SEO strategies. You should try SEO hosting to boost your sales and make your brand visible on various search engines.

SEO hosting plans are based on both traditional and nontraditional techniques which you can take to optimize your website, increase traffic and convert it into sales. SEO hosting providers offer some additional features like account creation, multirole C-class IPs and other services to help you to improve your website SEO. This type of hosting allows you to set up multiple websites on just one account with each one having its initial Class C IP address.

What SEO hosting providers include in the plans are great for boosting your traffic. Such features as regular backups, easy interface with a powerful control panel, detailed reports on your daily web traffic will give you an opportunity to analyze your clients better and make some sales.

SEO hosting is a valuable investment as it will provide you significant returns in some time. You will soon notice an increase in sales and more profit. Also, this plan can help you target your keywords easier and therefore improve your website ranking. It will build your brand awareness and you can ever create multiple websites and get higher ranks for all of them.

Some companies that offer SEO hosting services also provide a few free hours of search engine optimization consulting along with the hosting account. This can help with all aspects of search engine optimization, web development, and other SEO tools but it depends on the company you sign up with.

Make your dreams come true and get your website to the top ranks of search engines. SEO hosting will help you to do this so review some providers offers and enjoy your growing website ranks.

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10 Backlinking Strategies to Boost Your Traffic

When you are building a new website or updating an old one, you focus a lot on keywords and other important search engine optimization factors. High quality backlinks are really crucial for highest ranking in search engines such as Google. Here I will quickly run through 10 backlinking strategies that will boost your website traffic.

  1. Use Social Media.

Social media websites are used very commonly for business and online marketing. Facebook, Twitter, LinkedIn, Pinterest are best social media sites for internet marketing strategies. What you need to do is to create your company’s bio with your website link in it or create a Facebook fan page.

  1. Submit Guest Posts to Other Websites or Blogs.

This is a great way for both of website owners because other user get a free post and you get a link that would usually cost you.

  1. Comment Other Blogs.

Blog commenting is one of the easiest backlinking strategies because you can post high quality comments on each site with a link of your website or blog in the Website Link section.

  1. Participate in Q&A sites.

If you know a lot about the niche your site works on, you can answer other people questions and later on, these users might come to your website for some help or read more about you.

  1. Participate on Relevant Forums.

You can start a new thread asking a question or taking part in the discussions and in this way you can get backlinks easily.

  1. Get Some Press Releases Submitted on Your Website.

Each press release will contain a backlink to your website and you can submit one press release to a lot of PR sites for better traffic and more backlinks.

  1. Don’t Forget to Use Popular or Local Directories.

You can use high quality directories if your target market is in a specific area. The most reliable top rank directories for backlinks submission are BOTW, DMOZ and the Yahoo Directory.

  1. Use Article Marketing.

This is quite popular backlinking trick as it involves writing quality articles and blog posts and submit them to other websites.

  1. Use Video Marketing.

You can create some interesting and eye-catching videos for your backlinks. YouTube is the best for posting videos about your website and you can post as many videos as you wish free of charge.

  1. Create Great Content.

This one is very obvious as if you create great content, people will naturally share links to it. Also, don’t forget about website design and easy-to-use interface so your users won’t find any difficulties while browsing your site.

These backlinking strategies can help your website to climb to the search engine highest ranks so take some time, improve your content and use all these tips above to increase traffic to your site.

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Latest Google SEO Algorithm – Things to Know

Search engine optimization (SEO) is a funny thing. Some people love it. Others think it’s the bane of the entire internet. A fact is that it not only exists, but can literally make or break a business in the digital age.

Over the past few years, the amount of changes Google has made to their algorithm has been profound, and now that 2015 is going to an end, these changes only increasing in frequency. But this evolution is good. Google wants to reward great content. They want to make searchers happy. And they certainly do not want you using another search engine.

Google SEO Algorithm

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

Google Requirements

Quality content. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Easy access. Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Make sure that other sites link to yours. Links help Google’s crawlers find your site and can give your site greater visibility in search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Keep in mind that Google algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Only natural links are useful for the indexing and ranking of your site.

Google Punishment

A Google punishment also known as Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

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Most Beneficial Black Hat SEO Techniques. Are They Worth the Risk?

What Is SEO?

SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.

As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

What is Black Hat SEO?

Black hat SEO techniques, encapsulated by spamdexing, entail manipulating how search engines perceive the relevance of a webpage in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.

Black hat SEO has a negative reputation, and rightly so: It’s a shady set of deceptive practices that degrade the user experience and are adopted mostly to make a quick buck. To keep a business legitimate and afloat on the Web, avoid black hat SEO techniques and embrace white hat SEO techniques.

Black Hat SEO Techniques That Shouldn’t Be Used

Unrelated keywords. Do not add irrelevant keywords to the copy for extra page hits.

Keyword stacking and keyword stuffing. Do not repeat keywords to the extent that it reads like gibberish in a sentence or image.

Tiny text, hidden text, and hidden links. Do not put illegible text at the bottom of the page, make the text the same color as the background, or format text or images that are visually undetectable as links.

Cloaking. Do not present search engines with one set of content and site visitors with another – tricking visitors from search engines into experiencing a page of substantially different content.

Duplicate content or mirror site. Do not copy a substantial amount of content from another website, with or without permission.

Spam blogs. Do not blog using a software that generates garbled text with keyword phrases for the sole purpose of getting visitors to click on ads.

Referrer Spam. Do not advertise a website by making repeated requests using a fake referrer URL to websites that publicize referrer statistics.

Risk of Black Hat SEO

Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.


Shady techniques should be avoided. If ethics alone aren’t a deterrent – performing black hat SEO can lead to a damaged reputation, getting websites banned from search engines, and even lawsuits for copyright infringement.

There are plenty of ways to legitimately improve website visibility in the search engine result pages. It may take time for a webpage or website to become popular, but it’s a process that has a better chance of surviving in the long-term. Remember that the goal is to provide a service to visitors. Once you do that, with white hat SEO, the rest will follow.

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YouTube SEO

How to Optimize Your YouTube Videos for SEO?

In this post, I want to share some tips on how to make SEO optimized YouTube videos within the entire YouTube community that helps increasing your visibility within the certain search engine as well as enchasing your video’s visibility within Google search results.

First and Foremost, Create Great Content!

If you have interesting and unique content that can help answer a question, solve a problem, educate, entertain or create emotions so that people are more interested in watching the entire video.

When Creating Your Video Content, Keep These Simple Tips in Mind:

A view only counts if a certain percentage of the video has been watched.

Keep video’s short – under 3 minutes ideally or long enough to get the point across (average watch length of a single internet video is 2.7 min.)

Also, keep the high quality of your video, sound and script/wording.

Don’t expect your video to go viral.

Write a Keyword-Rich Description That is Detailed and Informative

Clear out what your video is about and what makes it unique. Keep it simple, yet informative and detailed, also include some keywords into it. Write creative, compelling and informative descriptions about the video. A maximum of 800 words are allowed within the description.

Include Appropriate Keywords in the Title of the Video

YouTube is the 2nd largest search engine in the world. Make sure to include relevant keywords into the title of your video. This will help to get your video content found within other search engines and in front of interested users. Your video’s title should be under 66 characters, to make it easier for Google search to display.

Optimize YouTube Tags Using Relevant Keywords

Tags are helpful because they are used by search engines to position you in organic searches. They are also used by YouTube to associate your videos with others containing similar content.

Transcribe Your Videos

Write a script and upload your transcript, so that YouTube can use it to provide captions within the video.  Captions can be indexed by Google and can maximize the ability for Google to understand what’s on the video, helping to improve the rankings of your videos. This also allows  your video to be available to the hearing impaired or anyone who cannot use sounds on their devices at any given time.


Video annotations is the way to get viewers to engage with your videos and spend more time viewing your content. You can aim to get viewers to watch more videos, by linking to other videos in a series, or link to specific category or product pages on your site to learn more about topics mentioned within the video. They can also help encouraging users to sign up for business services or visit your social media sites. Annotations are suggested to remain on the screen at least for several seconds and you can now link off of YouTube to your site with annotations if your account is verified.

Bottom Line

Apply these tips and once you have more than ten videos in your channel, keep them in a tight themed playlists, that way you will get the most optimized YouTube videos possible for today.

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