Best Resources You Should Use for Your SEO Optimization

Most people see SEO as on-site and off-site optimization tools. They both have content, keywords and links, but some technical SEO functions can be overlooked. In this post I will talk about a couple of tools that can be used to determine all SEO improvement on your website.

Google Webmaster Tools

This is one of the most popular and widely used SEO tool with lots of great features. It can show up 404 errors, pages that don’t show on your website, etc. It also allows you to see if your sitemap of your website is error free. This is important, because a sitemap can create an unpleasant user experience for website users.

Google’s PageSpeed Insights

Google’s PageSpeed Insights Tool allows you to analyze a speed of a specific site page and user experience with that site speed. It analyzes it on mobile devices and desktop devices. Additionally, it will show you how to fix any errors to help improve the speed or user experience.


This program shows you what your web page would look like on all different mobile and tablet devices, landscape and portrait. Although Responsinator does not tell you how to fix the issue, it does give you a full case of what your website looks like across all devices.

Google Analytics

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. You can see your most important analytics data first, find out which online campaigns bring the most traffic and conversions or learn what people are searching for on your site. It is one of the major tools used to analyze website traffic.

Using these SEO techniques can help to optimize your website. Find some SEO tutorials on the Internet and turn them into actions to improve your organic traffic.

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Second Page of Google Search – Why It’s Bad?

What is the value of showing up on the first page of Google versus the second? How many people actually scroll to the bottom of the page and click the ‘next’ link?

A sample of over 8 million clicks shows that over 94% of users click on a first page results and less than 6% actually click to the second page and select a result displayed there.  One of the biggest drop offs is between the 10th spot (bottom of the first page) and the 11 spot (top of the second page) from 2.71% down to 1.11%. That’s a 1.43% dip from one position to the next. It just shows how competitive some phrases are getting if companies find ROI in the scraps. Are these clicks, albeit few and far between, more qualified than first page clicks? The answer is yes.

Importance of the First Position

The first position has always been the most clicked on location, thus you want to be in it, or at least in the first page of the results page.

Improving Your Site Placement on Google Search Engine Results

Google ranks a page according to a large number of factors. Exactly what these factors are is apparently a trade secret, although there are number of well-known things that contribute to the ranking of a page.

Links pointing to your website. One of the factors that contributes to a web page being considered “important” is the number of links pointing to that page. For example, if your page has 100 quality links leading to it, it will be ranked higher (in Google’s estimation) than one that only has 20.

Your title tag. Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a web editor that automatically inserts a title like “New Document”, remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. Otherwise, your site will only feature in the search results when someone looks for “New Document”.

Your page must have the words people will search for. Besides the title tag, if you want your website to feature in Google results when someone searches for a set of words, say “Widget X”, those words must actually occur on your page. Think about it from the point of view of a search engine. If you do not put the words “Widget X” somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you are going to compete with other sites who have specifically placed those words on their site.

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Google Algorithm Updates – Panda-monium Continues…

What Is Panda?

Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near to the top of the search results. The name “Panda” comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.

CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content.

Google’s Panda has received several updates since the original rollout in February 2011, and now  a version 4.2 is released.

This update — Panda 4.2 — is the 28th iteration of the Panda algorithm, which is intended to weed out “thin content.”

Google maintains that Panda 4.2 will continue to “identify low quality content,” resulting in higher rankings for “high quality” small and medium-sized websites. It has been estimated that around 3% to 5% of searches will be affected by this latest algorithm change.

Here are statistics from Search Metrics that show some of the biggest winners and losers from the Panda 4.2 update. They examined the “SEO visibility” of different sites, checking how easy it is to find a site given specific keywords. Search Metrics runs these every week, so it is easy for them to see when there are large changes like some sites experienced with Panda 4.2.

Biggest winners:

  • (Reader’s Digest) +1,353%
  • (design blog) +406%
  • (mom lifestyle site) +379%
  • (celebrity news) +308%

Biggest losers:

  • (Yellow Pages) -79%
  • -74%
  • (software) -71%
  • (research) -70%
  • (Microsoft) -70%

You can see even at a glance that sites you would assume were trustworthy and have legitimate content — like Yellow Pages and Microsoft — took a dive in search rankings following the rollout of Panda 4.2. Google definitely does not have favorites.

Overall, the biggest losers from Panda 4.2 were sites that publish material that is recycled (in other words that is published elsewhere on the web in the same form) like music lyrics portals, or those that are aggregators of content, like many health websites. The sites that showed the biggest gains after Panda 4.2 are sites that have “thick” content — material that is original and unique to their sites. It is yet another reason that continually adding new material to your website, whether by creating new pages or just by blogging, remains a sound strategy for SEO.

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Google First Page Is Aspirational? Then Try SEO Hosting

You have attractive website, great content but not getting as many sales as you would like? Being on the first Google page is what you seek but can’t reach? It is probably because you have chosen not effective SEO strategies. You should try SEO hosting to boost your sales and make your brand visible on various search engines.

SEO hosting plans are based on both traditional and nontraditional techniques which you can take to optimize your website, increase traffic and convert it into sales. SEO hosting providers offer some additional features like account creation, multirole C-class IPs and other services to help you to improve your website SEO. This type of hosting allows you to set up multiple websites on just one account with each one having its initial Class C IP address.

What SEO hosting providers include in the plans are great for boosting your traffic. Such features as regular backups, easy interface with a powerful control panel, detailed reports on your daily web traffic will give you an opportunity to analyze your clients better and make some sales.

SEO hosting is a valuable investment as it will provide you significant returns in some time. You will soon notice an increase in sales and more profit. Also, this plan can help you target your keywords easier and therefore improve your website ranking. It will build your brand awareness and you can ever create multiple websites and get higher ranks for all of them.

Some companies that offer SEO hosting services also provide a few free hours of search engine optimization consulting along with the hosting account. This can help with all aspects of search engine optimization, web development, and other SEO tools but it depends on the company you sign up with.

Make your dreams come true and get your website to the top ranks of search engines. SEO hosting will help you to do this so review some providers offers and enjoy your growing website ranks.

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10 Backlinking Strategies to Boost Your Traffic

When you are building a new website or updating an old one, you focus a lot on keywords and other important search engine optimization factors. High quality backlinks are really crucial for highest ranking in search engines such as Google. Here I will quickly run through 10 backlinking strategies that will boost your website traffic.

  1. Use Social Media.

Social media websites are used very commonly for business and online marketing. Facebook, Twitter, LinkedIn, Pinterest are best social media sites for internet marketing strategies. What you need to do is to create your company’s bio with your website link in it or create a Facebook fan page.

  1. Submit Guest Posts to Other Websites or Blogs.

This is a great way for both of website owners because other user get a free post and you get a link that would usually cost you.

  1. Comment Other Blogs.

Blog commenting is one of the easiest backlinking strategies because you can post high quality comments on each site with a link of your website or blog in the Website Link section.

  1. Participate in Q&A sites.

If you know a lot about the niche your site works on, you can answer other people questions and later on, these users might come to your website for some help or read more about you.

  1. Participate on Relevant Forums.

You can start a new thread asking a question or taking part in the discussions and in this way you can get backlinks easily.

  1. Get Some Press Releases Submitted on Your Website.

Each press release will contain a backlink to your website and you can submit one press release to a lot of PR sites for better traffic and more backlinks.

  1. Don’t Forget to Use Popular or Local Directories.

You can use high quality directories if your target market is in a specific area. The most reliable top rank directories for backlinks submission are BOTW, DMOZ and the Yahoo Directory.

  1. Use Article Marketing.

This is quite popular backlinking trick as it involves writing quality articles and blog posts and submit them to other websites.

  1. Use Video Marketing.

You can create some interesting and eye-catching videos for your backlinks. YouTube is the best for posting videos about your website and you can post as many videos as you wish free of charge.

  1. Create Great Content.

This one is very obvious as if you create great content, people will naturally share links to it. Also, don’t forget about website design and easy-to-use interface so your users won’t find any difficulties while browsing your site.

These backlinking strategies can help your website to climb to the search engine highest ranks so take some time, improve your content and use all these tips above to increase traffic to your site.

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Latest Google SEO Algorithm – Things to Know

Search engine optimization (SEO) is a funny thing. Some people love it. Others think it’s the bane of the entire internet. A fact is that it not only exists, but can literally make or break a business in the digital age.

Over the past few years, the amount of changes Google has made to their algorithm has been profound, and now that 2015 is going to an end, these changes only increasing in frequency. But this evolution is good. Google wants to reward great content. They want to make searchers happy. And they certainly do not want you using another search engine.

Google SEO Algorithm

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

Google Requirements

Quality content. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Easy access. Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Make sure that other sites link to yours. Links help Google’s crawlers find your site and can give your site greater visibility in search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Keep in mind that Google algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Only natural links are useful for the indexing and ranking of your site.

Google Punishment

A Google punishment also known as Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

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Most Beneficial Black Hat SEO Techniques. Are They Worth the Risk?

What Is SEO?

SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.

As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

What is Black Hat SEO?

Black hat SEO techniques, encapsulated by spamdexing, entail manipulating how search engines perceive the relevance of a webpage in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.

Black hat SEO has a negative reputation, and rightly so: It’s a shady set of deceptive practices that degrade the user experience and are adopted mostly to make a quick buck. To keep a business legitimate and afloat on the Web, avoid black hat SEO techniques and embrace white hat SEO techniques.

Black Hat SEO Techniques That Shouldn’t Be Used

Unrelated keywords. Do not add irrelevant keywords to the copy for extra page hits.

Keyword stacking and keyword stuffing. Do not repeat keywords to the extent that it reads like gibberish in a sentence or image.

Tiny text, hidden text, and hidden links. Do not put illegible text at the bottom of the page, make the text the same color as the background, or format text or images that are visually undetectable as links.

Cloaking. Do not present search engines with one set of content and site visitors with another – tricking visitors from search engines into experiencing a page of substantially different content.

Duplicate content or mirror site. Do not copy a substantial amount of content from another website, with or without permission.

Spam blogs. Do not blog using a software that generates garbled text with keyword phrases for the sole purpose of getting visitors to click on ads.

Referrer Spam. Do not advertise a website by making repeated requests using a fake referrer URL to websites that publicize referrer statistics.

Risk of Black Hat SEO

Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.


Shady techniques should be avoided. If ethics alone aren’t a deterrent – performing black hat SEO can lead to a damaged reputation, getting websites banned from search engines, and even lawsuits for copyright infringement.

There are plenty of ways to legitimately improve website visibility in the search engine result pages. It may take time for a webpage or website to become popular, but it’s a process that has a better chance of surviving in the long-term. Remember that the goal is to provide a service to visitors. Once you do that, with white hat SEO, the rest will follow.

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YouTube SEO

How to Optimize Your YouTube Videos for SEO?

In this post, I want to share some tips on how to make SEO optimized YouTube videos within the entire YouTube community that helps increasing your visibility within the certain search engine as well as enchasing your video’s visibility within Google search results.

First and Foremost, Create Great Content!

If you have interesting and unique content that can help answer a question, solve a problem, educate, entertain or create emotions so that people are more interested in watching the entire video.

When Creating Your Video Content, Keep These Simple Tips in Mind:

A view only counts if a certain percentage of the video has been watched.

Keep video’s short – under 3 minutes ideally or long enough to get the point across (average watch length of a single internet video is 2.7 min.)

Also, keep the high quality of your video, sound and script/wording.

Don’t expect your video to go viral.

Write a Keyword-Rich Description That is Detailed and Informative

Clear out what your video is about and what makes it unique. Keep it simple, yet informative and detailed, also include some keywords into it. Write creative, compelling and informative descriptions about the video. A maximum of 800 words are allowed within the description.

Include Appropriate Keywords in the Title of the Video

YouTube is the 2nd largest search engine in the world. Make sure to include relevant keywords into the title of your video. This will help to get your video content found within other search engines and in front of interested users. Your video’s title should be under 66 characters, to make it easier for Google search to display.

Optimize YouTube Tags Using Relevant Keywords

Tags are helpful because they are used by search engines to position you in organic searches. They are also used by YouTube to associate your videos with others containing similar content.

Transcribe Your Videos

Write a script and upload your transcript, so that YouTube can use it to provide captions within the video.  Captions can be indexed by Google and can maximize the ability for Google to understand what’s on the video, helping to improve the rankings of your videos. This also allows  your video to be available to the hearing impaired or anyone who cannot use sounds on their devices at any given time.


Video annotations is the way to get viewers to engage with your videos and spend more time viewing your content. You can aim to get viewers to watch more videos, by linking to other videos in a series, or link to specific category or product pages on your site to learn more about topics mentioned within the video. They can also help encouraging users to sign up for business services or visit your social media sites. Annotations are suggested to remain on the screen at least for several seconds and you can now link off of YouTube to your site with annotations if your account is verified.

Bottom Line

Apply these tips and once you have more than ten videos in your channel, keep them in a tight themed playlists, that way you will get the most optimized YouTube videos possible for today.

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Main SEO Terms You Should Know Running a Blog

When running any kind of website that can be ecommerce, a blog, an individual site and etc – SEO is important and gains even more beneficial value when days pass. For the beginning, some of you might still not know what it is, so let me give you a quick heads up on this. SEO is an abbreviation for search engine optimization and when you do it right – you page rank results increases and you have more chances to take a place in the very first Google’s page, which is important so that your visitors find you and increase you traffic. So let’s find out more and meet the main terms each should know before starting.


This is a simple link but placed in another website (not yours) that point to your website. Google evaluates that if other websites point to you – your blog is an important and valuable information source.


This is so called algorithm that Google uses. PageRank increases when your website gains links from other sources. So backlinks directly affect your Pagerank. So the more links you have – the bigger your PageRank is.


There are so called nofollow links as well. They are mostly used by website owners and are ment to signal Google that they are not pointing/recommending that website. When Google sees a nofollow link, they simply do not count them when evaluating the pagerank.

Duplicate Content

Duplicate content might appear when a few different domains have the same or very similar content in each of them. The strong suggestion is to not “borrow” content from other sites as Google might penalize you and your blog will appear in the very last pages.

Robots Texts

When Google created algorithm for duplicate content, people created a way to not get caught. Robot texts are the texts when some kind of software creates a text by mixing the words of one text given. So when you upload a text, you can get like a three different (but not logical) texts – this would save up your time spent on writing. However, this doesn’t work in most of the cases anymore. Do not risk.

There are also much more terms that you should know, but let’s leave them for the later blog posts. Let’s leave a trigger, right?

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Google Algorithms – How Do They Affect Your Website?

Google is consistently updating their algorithms that are directly affecting your website’s SEO rates. The latest ones are so called Colossus and Phantom that we will discuss in this blog post. So let’s find out what’s so new about them and what you can actually expect when implementing any kind of your SEO activities.

Phantom has now become Google’s page-level algorithm which means that this update will only penalize individual pages and its content but will not affect anyhow the entire domain.  Because, if you remember the previous Phantom algorithm was pretty much stricter – it affected the whole domain which lasted in losing traffic, decrease of conversions and etc. Well, this is not happening anymore.

Now, let’s concentrate on other new algorithm called Colossus. So far since it is being on the air already it seems that it has brought some benefits and especially for those who have some trustworthy and fresh content on their websites. As you can already assume, this update is all about the freshness of the content so do not keep updating your old content, create something new.

However, it seems that the new updates of Google are not as punishing as we though before, but there are some dropdown that you need to consider before the very Phantom update comes to you.

Firstly, if you are keeping low quality content on your website you should be worried. Those who think that lower quality is better than nothing – will not get any good from it. The first and the most important rule is to keep in mind that no duplicated content is appreciated.

Increasing the user experience of your site is also important. The update will check how fast your website loads, what kind of design you are using, is your website mobile friendly and etc. If you meet all the requirements, you can expect a better rank, if not – a risk of losing it increases.

Other important factors that Phantom update will also check is related to user engagement and relying on user-generated content. Try to keep in mind all of these points while working on your website and its content – this will ensure that your SEO ranks are stable or even increasing.

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